http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-summer-box-office-20120904,0,3835496.story
Even though there were hit movies, such as "The Avengers," "The Amazing Spider-Man," "The Dark Night Rises," and "Ted", during the summer, this summer's box office was not match to last summer's. In the time period from May to the labor day weekend, box office deceased 3% to 4.3 billion from last year, and according to Hollywood.com, attendance was 4% to 533million; the lowest number in almost 20 years. Some reasons people thought the cause of the decrease was the Olympics telecast. Another reason is the massacre during a "Dark Night" screening, leaving 12 people dead, 58 wounded, and the rest of the population scared of going to a theater. The executive vice president of distribution for
Warner Bros., Jeff
Goldstein, explains that is is not right to blame things for the decrease in box office and that there were disappointments that they simply did not deliver to.
This article caught my attention because in the title it states that they are comparing numbers from this year and last year. This is significant because by comparing both years, one could find what people what to see and what they don't. It makes room for improvement.
As a student, this article shows how important it is to keep records of certain things. By keeping a record of each year's box office, one can compare which movies were shone and which movies were the ones that attracted the audience more. As a consumer, this article is pretty much telling me that this summer there were a lot of hit movies, but that didn't stop the box office to have decreased from the previous year. This article impacts one as a future film maker by giving one the ability to compare numbers and types of movies that either caused box office to decrease, or increase. It also shows that there might be things apart from the actual movie that might stop one from going to watch it.
Will the film industry use this information as a basis to upcoming movies, or will they continue releasing movies and seeing how they will compare to this year's? \